This growth is founded on the active performances of HYBE's artists.
The strategy focusing on fan experience and artist creativity is proving effective.
[TV Daily, Kim Jin-seok] HYBE has now secured its place among the 'Big 4' in the global concert market. According to the '2025 Boxscore Annual Report' released by Billboard, HYBE achieved $469.2 million in tour revenue, ranking it fourth among 'Top Promoters,' a five-place increase from the previous year. This impressive growth is attributed to the vibrant performances of its music group artists.
Among the four K-pop artists listed in the annual 'Top Tours' ranking, three belong to HYBE, led by J-Hope, SEVENTEEN, and ENHYPEN. Together, they attracted approximately 3.3 million audience members across 213 performances, with SEVENTEEN successfully concluding their North American stadium tour and drawing 964,000 spectators, generating a remarkable $142.4 million in revenue.
J-Hope showcased his presence with 'HOPE ON THE STAGE,’ gathering over 500,000 attendees and earning around $80 million. ENHYPEN sold out performances in the U.S. and Europe and achieved $76.1 million in revenue across 25 shows. HYBE emphasizes the effectiveness of its strategy focusing on artist creativity and fan experience, projecting the establishment of a new growth model in the music industry in the future.
HYBE's recent achievement serves as a vital marker of K-pop's global impact. The prominent presence of K-pop artists on the world stage significantly elevates the stature of the Korean music industry. The success of HYBE's artists can be interpreted as a collective outcome of dedicated fandom support and the artists' individual efforts.
SEVENTEEN's world tour stands as a testament to their musical evolution and market presence. Their ability to hold large-scale performances, such as North American stadium shows, not only resulted in substantial revenue but is also expected to yield positive impacts on their future activities. This growth is likely to resonate positively across various sectors, both in B2B and B2C contexts.
HYBE is committed to building a sustainable model that emphasizes artist creativity, offering a unique competitive edge compared to other labels. The likelihood that HYBE will continue to be a definitive icon in the music industry remains high.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
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