This release marks their first significant move following their contract with Modern Sky, and expectations are high for their reception in China.
NEWBEAT plans to strengthen their presence in the Chinese market through various local activities.
[TVDaily Reporter Han Seoyul] The group NEWBEAT is embarking on a significant journey into the Chinese market. On December 12 at midnight (local time), NEWBEAT will release the Chinese language version of their digital single 'Cappuccino' on Chinese music platforms. This track showcases strong beats and addictive rap flows, crafted by KZ, HONEYSWEAT, Andreas Öhrn, and Didrik Thott, with HONEYSWEAT providing an elegant arrangement. This release marks the first major step for NEWBEAT following their management contract with Modern Sky, a leading music company in China. Earlier, they had debuted the song's stage at 'KCON LA 2025,' receiving enthusiastic responses from the audience. Subsequently, the group released the track in August in Korea, gaining traction. Alongside the new song, NEWBEAT is set to engage in various activities within China. They will feature on the cover of the fashion culture magazine 'K!ND,' which will be announced via the magazine's official Weibo account. In addition, they are preparing a collaboration with a top Chinese live streamer. Officially debuting in March with their first studio album 'RAW AND RAD,' NEWBEAT has since made impressive appearances at festivals and awards both domestically and abroad. They recently wrapped up a successful comeback with their mini-album 'LOUDER THAN EVER,' where one of their double title tracks, 'Look So Good,' has made waves on international charts.
The release of the Chinese version of 'Cappuccino' by NEWBEAT exemplifies a strategic approach towards entering the Chinese market. With the soaring popularity of K-pop, this track, produced by a formidable team, can serve as a significant link to engage with local audiences more effectively. The forthcoming entry into China, following their successful music release in Korea, marks an important milestone in expanding their global trajectory.
China, due to its immense market size and purchasing power, is a focal point for numerous international artists. Given their success in Korea, NEWBEAT is employing multifaceted strategies to ensure they achieve similar results in China. Their appearance on the cover of the fashion magazine 'K!ND' acts as a branding strategy aimed at solidifying their value among local audiences.
Furthermore, NEWBEAT's plans for collaboration offer a route to enhance their market penetration, creating opportunities to deepen their fanbase. Collaborating with influencers and key cultural content creators in China presents an excellent avenue to firmly establish NEWBEAT in the hearts and minds of local fans.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Beat Interactive
