He is set to enhance the brand's appeal through the fusion of artistry and consumer experience.
BTS is planning to release a new album and a world tour in the first half of next year.
Jungkook of BTS has been appointed as the new global ambassador for luxury beauty brand Chanel. On December 11, Chanel officially announced Jungkook as the global ambassador for Chanel Beauty, aiming to connect its modern creativity and iconic sensibility with a younger audience. As a representative artist in the global music scene, Jungkook has solidified his status as a 'global pop star' by topping charts with his solo activities and showcasing unique artistry that transcends boundaries on stage and in the studio. Thomas du Pré de Saint-Maur, the global fragrance and beauty creative resource director at Chanel, expressed his excitement about welcoming Jungkook, stating that he perfectly embodies the values and essence that the brand pursues, and he looks forward to their collaboration. Jungkook himself noted that Chanel, as a pioneering brand that respects its iconic identity yet continuously creates newness, makes this collaboration feel especially precious. His recently unveiled monochrome photoshoot, showcasing him in a simple black shirt, captivated viewers with his striking features. Meanwhile, BTS is set to release a new album in the first half of next year and prepare for a large-scale world tour.
Jungkook's selection as Chanel's ambassador marks a significant step that highlights his global stature and widespread recognition. By choosing an artist like Jungkook, Chanel seeks to strengthen the link between artistry and brand identity, reflecting a strategy to offer consumers new experiences through collaborations with influential artists. Given Jungkook's unique stage presence and international popularity, it is anticipated that he will convey Chanel's brand image more attractively to a younger audience. This collaboration also indicates the potential for Jungkook's artistic evolution and achievements to positively impact the beauty industry. His partnership with a beauty brand presents a new challenge in his musical career, and fans are eager to see how he will transcend the boundaries of art in the future.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
