Their debut single 'I DO ME' has become popular, expanding their influence in various fields.
KiiiKiii is building a global fanbase through performances both domestically and abroad, raising anticipation for their future activities.
[TV Daily, Kim Ji-ha] The group KiiiKiii has made a significant impact in the global market this year.
According to Google's Year in Search project released today, KiiiKiii (Ji-yoo, Lee-sol, Sui, Ha-eum, Ki-ya) is recognized as one of the top searched K-pop debuts of 2025. This showcases how their debut and activities have left a strong impression on the global K-pop scene.
Having officially debuted in March, KiiiKiii has quickly captured public attention with their diverse talents and unique identities. Their unexpected marketing strategies, such as surprise music video releases and engaging online content, have earned them a loyal fanbase and positioned them as a promising new act for 2025. Their debut single 'I DO ME' has been well-received for its catchy melody and witty lyrics, quickly reaching the top of YouTube's trending videos within just 12 hours of release. Following its release, they achieved the top spot on the Spotify Viral 50 chart and ranked high on the Melon and Top100 charts.
KiiiKiii continued their momentum by winning first place on MBC's 'Show! Music Core' just 13 days after their debut, expanding their influence not only in music but also across various industries, becoming brand ambassadors for multiple products, and achieving first place in newcomer idol group brand reputation. They were also awarded number one in the rookie girl group category at the 2025 Brand Customer Loyalty Awards.
Their success extends beyond music, as they have showcased powerful performances at significant events, including the 'Kansai Collection 2025 A/W' in Japan and the 'Music Expo Live 2025', establishing themselves as K-pop ambassadors in the region. With notable media coverage, including from major Japanese newspapers, KiiiKiii demonstrates their growing global presence. They recently collaborated with Kakao Entertainment for the web novel 'Dear. X' and released an OST, seamlessly blending music with literature. KiiiKiii's continuous drive for innovation and fan engagement keeps anticipation high for their future endeavors.
KiiiKiii's distinctive style and the talents of its members enhance their appeal, leaving a profound impact on fans both domestically and internationally. The message of 'I DO ME' emphasizes independence and self-expression, resonating strongly with younger audiences. Their presence is notably pronounced compared to other rookie groups, aligned with current K-pop trends.
The group is expanding its influence beyond music into fashion, beauty, and various other industries. Their collaborations with numerous brands reflect the current demand in the K-pop market for fresh faces, signifying that KiiiKiii is evolving into not just a music group, but a cultural icon. Their effective marketing strategies indicate their ambition to transcend conventional boundaries.
KiiiKiii's global influence is expected to be reinforced through their infrastructure and connections. Activities in overseas markets such as Japan are elevating their brand awareness, and through continued engagement with fans, they are paving the way for sustained growth. There is curiosity about what novel endeavors they will embark on across various stages in the future.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Starship Entertainment
