The event runs from the 25th to the 30th, offering various fan experiences.
The title track has topped the charts, receiving a positive response.
On November 25th, the group ILLIT launched a special popup event in Gangnam, Seoul. Running until the 30th, the event commemorates the release of their first single 'NOT CUTE ANYMORE.' Hosted on the 4th floor of K-Town for you, in SPACE #2 and #3, it reimagines an office setting that gives fans a unique experience. With monochrome backgrounds and quirky decor, fans encounter various merchandise, including collaborations with UK brand 'Ashley Williams' along with ILLIT-themed items.
The popup features various engaging experiences designed to enhance fans' connection with the music and messages of ILLIT. It includes a message zone for supportive notes, listening areas, photo booths, and even a lucky draw. Additionally, a cafe offers special desserts themed around each member, giving customers opportunities to collect exclusive photocards and memorabilia with their purchases.
Fans queued up excitedly from the first day, eager to immerse themselves in the popup experience and share their moments on social media, celebrating ILLIT's artistic vision.
The popup event for ILLIT symbolizes a celebration of their first single 'NOT CUTE ANYMORE', marking a successful launch. The space, designed in the 'NOT CUTE' theme, offers fans an immersive experience that goes beyond mere products, fostering an emotional connection with the music. This highlights the modern music industry's emphasis on direct communication and engagement with fans, which is becoming increasingly essential.
Musically, 'NOT CUTE ANYMORE' features a vibrant beat and sophisticated melody, resonating well with audiences right from its release. Its rapid rise to the top of charts on platforms like Melon and Japan's AWA indicates ILLIT's growth in musical capacity and expanding fanbase. The evolution in expression and themes within the new track brings fresh excitement, delighting fans and proving the group's continued relevance in the industry.
For fans, this popup is more than an event; it serves as a pivotal platform for enhancing ILLIT's musical presence. Attendees queued for long hours, filled with anticipation, and shared their experiences through social media, building a stronger community. This engagement is likely to deepen ILLIT's relationship with their audience and solidify their long-term standing as artists.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
