They will share the stage with Madonna and Shakira in this historic first.
The halftime show will highlight campaigns for expanding educational opportunities.
[TV Daily Reporter Hwang Seoyeon] The group BTS is set to make history. On May 14 (local time), it was announced that BTS will headline the halftime show of the '2026 FIFA North American World Cup' final at MetLife Stadium in New Jersey on July 19. This marks the first time a halftime show will take place during a World Cup final.
BTS will share the stage with pop legends Madonna and Shakira. The event is organized by Global Citizen and FIFA, aimed at uniting the world through a fusion of sports, music, and culture. Having previously performed at the 2022 Qatar World Cup, where Jungkook sang the official theme 'Dreamers', the group is expected to create another memorable experience for fans.
The halftime show will be produced by the international citizen movement organization Global Citizen and broadcast live worldwide, with Chris Martin of Coldplay curating the show. BTS's label, Big Hit Music, stated that this performance aims to raise awareness and funds for providing educational opportunities for underprivileged children worldwide.
BTS's selection as the headliner for the World Cup halftime show underscores the group's global popularity and influence. Music performances at major sporting events provide a powerful platform to convey social messages beyond mere entertainment. Sharing the stage with icons like Madonna and Shakira, BTS is set to draw even greater attention.
The messages BTS aims to convey through their performance transcend mere music. They address social issues like children's education, intending to communicate hope to a global audience. This strengthens their bond with fans and fosters a sense of community sharing the same goals.
Collaborating with organizations like Global Citizen adds a new layer of meaning to BTS's activities. They serve as a great example of how popular music can drive social change and demonstrate the fusion of music with public interest initiatives.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Global Citizen
