The newly established 'Future Labs' will enhance the efficiency of revenue distribution.
The focus is on restoring trust through improved member services.
[TVDaily, Choi Hana] The Korea Music Copyright Association (KOMCA) has announced a comprehensive organizational restructuring to enhance its management of AI music copyrights. The new initiative includes transitioning from a twelve-year-long ‘Head of Division’ system to a ‘Director’ system and the establishment of ‘Future Labs,’ a dedicated AI team, signaling one of the most significant reforms in the association's history.
This restructuring reflects Chairman Lee Si-ha's management philosophy of 'member-first.' The objectives include the development of an advanced copyright distribution system, strengthening response to member inquiries, establishing a fair personnel structure, and proactively adapting to the rapidly changing copyright landscape due to AI. Moreover, the association aims to enhance accountability and transparency to recover trust after past incidents.
The key component of this reorganization is the division of operations into two main sectors: the Secretariat (Director Baek Seung-yeol) and the Administrative Office (Director Lee Sang-jin), which will streamline functionalities. 'Future Labs' will serve as a control tower to introduce AI music collection models and will integrate functions through dedicated teams for distribution, customer support, and legal assistance, ultimately aiming for improved service delivery to its members.
The recent restructuring within the KOMCA represents a commitment to change that goes beyond mere organizational adjustments. With the growing complexity of copyright management due to advances in AI technology, 'Future Labs' is poised to play a critical role in enhancing the efficiency of music rights distribution. The integration of existing copyright systems with AI indicates a greater likelihood of more accurate and real-time revenue distribution.
Moreover, initiatives aimed at enhancing member services are expected to build positive relationships between the association and its members. The establishment of distribution and customer service teams will ensure that members’ voices are better reflected, ultimately contributing to the association’s credibility. Chairman Lee's emphasis on the principle of delivering ‘more accurate, frequent distributions’ could translate into tangible changes that members can genuinely experience.
Lastly, this restructuring is not merely an internal shift; it poses an opportunity to elevate public awareness about music copyrights through strengthened external communication. The proactive approach of utilizing AI tools may bolster KOMCA's position in the ever-evolving music industry landscape.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Korea Music Copyright Association
