The group has achieved over 30 billion views, gaining global popularity.
They are nominated for next year's Grammy Awards, expanding their influence in the music industry.
[TV Daily Reporter Kim Han-gil] KATSEYE, the collaborative girl group formed by HYBE and Geffen Records, has been named the number one 'Global Artist of the Year' on TikTok. According to TikTok's recent year-end report, 'Year in Music,' KATSEYE generated over 30 billion views and more than 12 million music utilization contents on the platform throughout the year. They surpassed major pop icons like Taylor Swift, Lady Gaga, and Ariana Grande, showcasing their remarkable influence and popularity. KATSEYE's dance track 'Gnarly' led to a global dance trend, with its powerful choreography and bold expressions, igniting a challenge craze. Meanwhile, 'Gabriela' gained traction among fans in various countries. Their collaboration with the American clothing brand GAP on the campaign 'Better in Denim' also went viral, accumulating 151 million views on TikTok alone. This popularity translated into impressive performances on music charts, with KATSEYE's second EP 'BEAUTIFUL CHAOS' reaching fourth place on the Billboard 200. The songs 'Gabriela' and 'Gnarly' peaked at 31 and 90 on the Billboard Hot 100, respectively. Formed through the audition project 'Dream Academy' based on the 'K-pop methodology,' KATSEYE debuted in the U.S. last June and is considered a successful example of the 'multi-home, multi-genre' strategy led by HYBE's Bang Si-hyuk. They are also nominated for 'Best New Artist' and 'Best Pop Duo/Group Performance' at the upcoming 68th Grammy Awards on February 1st.
KATSEYE has achieved remarkable success by leveraging the TikTok platform on a global scale. Their songs 'Gnarly' and 'Gabriela' have fostered a unique fanbase due to their distinct musical elements and vibrant performances. The combination of dance and music amplifies their charm while simultaneously elevating the international status of K-pop.
The group was formed under HYBE's 'multi-home, multi-genre' strategy, which emphasizes diversity and inclusivity, allowing them to explore various musical genres. As a result, KATSEYE connects with fans from diverse countries, showcasing their growth potential and artistic direction.
The Grammy nominations next year will further solidify their successful trajectory. The Grammys are one of the most prestigious awards in the music industry, and this recognition is expected to positively influence KATSEYE's career. Thus, they are likely to continue expanding their presence in the music industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TikTok
