No Ji-won has been appointed as the CEO of ABD and will oversee its operations.
ABD aims to enhance connections with fans through new musical endeavors in K-pop.
[TV Daily Reporter Kim Jinseok] HYBE has officially launched its new girl group label 'ABD'. Announced on May 8, this initiative hints at a debut of a new girl group in the latter half of the year, emphasizing a creative approach encapsulated in the slogan 'A Bold Dream'. The label aims to expand the realm of K-pop while prioritizing the enjoyment of music itself.
No Ji-won, who previously served as head of artist planning at Pledis Entertainment, has been appointed as the first CEO of ABD. Drawing on his extensive experience, he will oversee the overall operations of the label to ensure stable management. ABD aims to enhance expertise and autonomy in accordance with HYBE's multi-label strategy.
In the second half of the year, the first new girl group will debut, led by Master Professional Han Sung-soo, who has produced numerous artists including Seventeen, After School, and IZ*ONE. HYBE has stated that the establishment of ABD will bring fresh changes to the K-pop market through new musical endeavors.
The launch of HYBE's new label ABD is anticipated to bring a fresh wave of change to the traditional K-pop industry. The focus on diversifying music production and enhancing connections with fans through the debut of a new girl group is particularly significant as K-pop fandom increasingly values emotional engagement with artists.
Under the leadership of CEO No Ji-won, ABD is set to add a new color to existing music trends. Given his background, expectations are high for his ability to reflect the individuality and style of various artists, predicting the emergence of an innovative girl group that could lay the groundwork for their success on the global stage.
Furthermore, HYBE's multi-label strategy emphasizes competitive strength through the independent operation of each label. Following this protocol, ABD is expected to assemble a specialized team in girl group production to create fresh music and concepts, which raises the anticipation for presenting new possibilities within the global K-pop market.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: HYBE
