The new release recorded initial sales of 411,654 albums, setting a new record.
The title track 'It’s Me' is gaining significant popularity on global music charts.
The group ILLIT has simultaneously topped the music charts in Korea and Japan with their recently released mini album 'MAMIHLAPINATAPAI.' According to the latest Oricon chart, the album debuted at No. 1 on the 'Daily Album Ranking' right after its release, while in Korea, it sold over 270,000 albums on its first day, securing the top spot on the Hanteo chart.
This new release achieved a record-breaking initial sales figure of 411,654 albums in its first week, surpassing the group's previous best, which was recorded by their mini album 'BOMB.'
The title track 'It’s Me' is also making waves on streaming platforms, having reached No. 6 on Spotify's Global 'Top Song Debut,' and ranking 15th on Melon, Korea's top music site.
On TikTok, related videos surpassed 100,000 views just six days after release, while the audio gained the second position in Instagram Reels trending audios.
The performance version music video for 'It’s Me,' released the previous day, is garnering significant attention from global fans, showcasing powerful choreography and remarkable interpretative skills from the members, which provide a visual treat.
ILLIT's recent success can be viewed as a testament to the group's musical growth and the unwavering support from their fans. They have showcased a diverse range of musical styles, establishing a unique presence anchored in their passionate and dedicated fanbase. The ability to surpass previous initial sales records reflects not only their fans' commitment but also the positive impact their music has had on a broader audience.
Particularly, the title track 'It’s Me' has resonated widely with global listeners, built on a dynamic beat and melody. Its concise yet impactful lyrics foster a sense of connection, and the significant response on platforms like TikTok plays a crucial role in reinforcing their appeal amongst younger audiences.
The success of this album not only presents opportunities for ILLIT to expand within the music industry but also serves to solidify their standing in the Asian market. They are likely to continue broadening their musical horizons across various markets, focusing on establishing themselves as a global artist.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Belift Lab
