The song's success is based on stable streaming and consumption.
Their third EP, ‘WILD’, is set to be released this August.
[TV Daily, Kim Hang-gil] KATSEYE, the girl group formed by HYBE and Geffen Records, is proving its ‘sustained success’ on global charts. According to the latest Billboard chart dated May 9, KATSEYE's 'PINKY UP' has entered the main single chart, the Hot 100, at 71st, marking a three-week consecutive presence. The song debuted at 28th, setting a new personal record for the team. Despite the decline in ranking, its continued presence on the chart indicates stable streaming and consumption.
This trend continues on the global front as well. ‘PINKY UP’ reached 62nd on the Billboard Global 200, while last year’s released ‘Gabriela’ has been on the same chart at 125th for 45 weeks. The simultaneous presence of songs released at different times suggests that KATSEYE's music is not merely a fleeting trend but has enduring appeal.
Similar patterns are observed on the album charts. Their second EP, 'BEAUTIFUL CHAOS', reached a peak of 4th on the Billboard 200 and this week holds 113th for 44 consecutive weeks on the chart. Their debut EP, 'SIS (Soft Is Strong)', has also re-entered at 168th. This indicates a growing interest in the entire catalog beyond just new releases.
Part of this simultaneous rise can be attributed to the impact of offline events. KATSEYE recently became a top seller by releasing a limited edition during the ‘Record Store Day’. The demand for limited editions may have led to a resurgence in consumption for existing albums and digital tracks.
The group is also maintaining its presence in major markets outside of Billboard. Both ‘PINKY UP’ and ‘Touch’ entered the official UK singles chart simultaneously, and both tracks are also making their mark on the Spotify global chart. This indicates a broad distribution of consumption that isn't limited to specific regions.
KATSEYE, launched in the U.S. under HYBE's 'multi home, multi-genre' strategy based on K-pop production methods, has secured both major award nominations and chart successes within less than two years since their debut. With the upcoming release of their third EP, 'WILD', in August, attention will be focused on whether they can maintain their current ‘long-run structure’.
KATSEYE's music is admired for its distinct personality and unique sound, winning the affection of many fans. Particularly, 'PINKY UP' captures listeners' attention with its catchy melody and strong beats, highlighting the experimental nature of their musical attempts. It can be anticipated that these differentiated elements positively influence chart performance.
Moreover, KATSEYE is solidifying its presence in the U.S. market amidst the growing popularity of K-pop worldwide. By stepping beyond traditional K-pop boundaries and exploring diverse genres, they are resonating more broadly with global fans. This strategy will likely be a key factor in their continued success.
The dedication of their fandom also plays an essential role in KATSEYE's achievements. Their emphasis on communication and maintaining close relationships with fans allows for increased voluntary consumption of their music, leading to improved chart performance. This fan-centric marketing approach is becoming a crucial element within the K-pop industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: HYBE-Geffen Records
