They demonstrated successful growth with a 93.5% increase in music streaming numbers.
The group plans to expand their global fanbase through collaborations with various artists.
[TV Daily Kim Hang-gil] The Latin pop group Santos Bravos (Drew, Kauê, Alejandro, Gabi, Kenneth), signed under HYBE, is significantly expanding its international fanbase following their activities in Korea.
According to a recent report, Santos Bravos has seen an impressive increase of approximately 609,000 followers across major social media platforms like TikTok, Instagram, YouTube, and Weverse in the last three weeks, marking a 23% rise compared to their pre-visit figures from April 4. Their engagement has surged through active contributions on social media during and after their visit to Korea.
Streaming metrics have also shown a notable upswing. Total song streams have reached 32.8 million across key platforms, reflecting a 93.5% increase compared to the previous year. They have gained attention with their EP ‘DUAL’, featuring standout tracks ‘VELOCIDADE’ and ‘MHM’, which have broadened their musical range. Additionally, their performances on major Korean music shows such as Mnet’s ‘M Countdown’, MBC’s ‘Show! Music Core’, KBS’s ‘Music Bank’, and SBS’s ‘Inkigayo’ have garnered widespread attention. Santos Bravos has proactively engaged with fans through radio appearances and YouTube channels, solidifying their position in the industry. Their collaboration with artists such as ENHYPEN and Le Sserafim has also helped them strengthen connections with their fanbase. The group expressed, “Our visit to Korea was a valuable learning experience,” indicating their commitment to returning with even greater growth.
Santos Bravos has garnered attention with their unique musical style, blending the vibrant performances characteristic of K-pop with the innovative rhythms of Latin pop. Their engagement in Korea has not only solidified their musical identity but has also facilitated cultural exchanges that transcend mere music, fostering psychological connections and expanding their fanbase. This cultural interoperability is notable, showcasing the potential for mutual understanding and collaboration across genres.
The rapid increase in social media followers is indicative of the positive reception they have received on a global scale. This rising engagement has significantly improved their streaming metrics, underscoring the importance of communication and interaction with fans in driving their success. As Santos Bravos continues to engage in international activities, they are poised to expand their musical appeal even further.
Collaborations with other artists provide critical avenues for Santos Bravos to deepen their connections with fans. Engaging with other HYBE artists not only offers synergy by sharing fanbases but also augments promotional efforts. Such initiatives are likely to have a positive impact on the overall K-pop industry and further stimulate exchanges between Latin and K-pop music.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: HYBE Latin America
