They showcased their identity as artists through a self-produced music video and completed choreography.
'REDRED' is achieving great success on global charts, elevating the status of K-pop boy groups.
The group CORTIS has shared an intense look into the creative process behind their new song 'REDRED'. On April 29, they uploaded a behind-the-scenes video titled 'Cooking REDRED 1' on their official YouTube channel, showcasing members using a camcorder to create their own music video across various locations.
Without a professional crew, they filmed two music videos in areas like Sinsadong in Seoul and local eateries, capturing visuals such as a coffee vending machine and floral aprons that later became central motifs in the main video. The members mentioned their aim was to exhibit their distinct character through the rugged atmosphere of Korean restaurants.
Additionally, the trending 'Palanggui Dance' was developed through countless rehearsals, with the members credited as co-choreographers. This authenticity has paid off, as 'REDRED' achieved a milestone by entering the Spotify 'Daily Top Song Global' chart for seven consecutive days, marking the longest chart run for a K-pop boy group this year after BTS. It also secured the 55th spot on Apple Music's 'Today's Top 100: Global', maintaining a strong presence in domestic music charts.
CORTIS's 'REDRED' adopts a unique musical approach that stands out. The members' efforts to express their true selves through numerous ideas are particularly impressive. The self-produced music video plays a significant role in realizing their artistic vision and enhancing connectivity with fans.
Moreover, the 'Palanggui Dance' has established itself as a key element for communication with fans. The purity with which CORTIS builds intimacy with their audience through this dance adds further significance to their activities. The authenticity and creativity reflected in their music further amplify this trend.
The success on global charts means more than just numbers. 'REDRED's lengthy presence on the Spotify chart serves as a testament to the authenticity of their music and the dedication of their fans, contributing to solidifying CORTIS's position in the K-pop industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
