Participants like Lee Ye-jin, Lee Ji-hoon, and Song Ji-woo are gaining attention through active individual projects.
The busking aims to strengthen communication with fans.
[TV Daily Reporter Kim Jin-seok] The TOP 6 of 'Our Ballad' are set to hold a surprise busking event for fans. SM C&C announced this exciting news through their official SNS on the evening of April 28.
Scheduled for May 1 at 2 PM in Gangnam Square, the busking will feature the winner of 'Our Ballad,' Lee Ye-jin, who gained attention through MBC's 'The Best Ones.' Runner-up Lee Ji-hoon recently released a new song titled 'A Good Person' on April 20, while sixth-place Song Ji-woo continues to be active in music, raising fans' anticipation for the event.
This busking will provide a rare opportunity for fans to connect with the artists up close, showcasing a diverse setlist that can't be experienced in typical performances. Part of the 'SM:ALL STAGE' project, this event aims to enhance engagement with fans through an offline setting.
The upcoming busking by 'Our Ballad' TOP 6 carries significance beyond just a performance. The opportunity for direct interaction with fans serves as a vital means of bridging the gap between artists and their supporters, infusing a sense of vitality into their connection. Particularly, the diverse setlist blending various musical genres is expected to showcase each artist's individuality effectively.
These emerging artists are establishing their own fan bases through individual activities, reflecting a change in the star industry. This shift emphasizes personal brand value and musicality rather than mere group activities, indicating a significant trend for the future of the K-POP ecosystem.
The format of busking can be seen as an attempt to break away from traditional performances to foster a closer relationship with fans. Communicating in an offline space captures fans' attention and opens up opportunities for direct contact with the artists, potentially strengthening the fandom even further.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM C&C
