El Paso County has designated the concerts as 'El Paso BTS Weekend,' projecting economic benefits.
Fans are welcoming the group with an initiative to light up a local landmark in BTS's colors.
BTS's North American tour is generating excitement in El Paso, Texas. On April 27, the El Paso County Commission awarded BTS the 'Estimado Amigo' award and officially declared May 2 and 3 as 'El Paso BTS Weekend.' This declaration acknowledges the band's contributions to local tourism and community pride. Local tourism authorities project that the concerts will inject approximately $75 million into the economy. Meanwhile, the local fanbase, known as 'ARMY,' has initiated a week-long event starting April 28 to light up the iconic 'Star on the Mountain' in BTS's signature purple color. Following the tour's opening show on April 25 at Raymond James Stadium in Tampa, BTS’s performance in El Paso will mark the first solo performance by a Korean artist at the Sun Bowl Stadium.
The El Paso concert serves as a prime example of BTS's positive influence on local economies. Their impact extends beyond music, creating social and economic ripples that strengthen their bond with fans. The active participation of fans in local festivities and events reflects the positive effects of BTS's global fanbase on the community. These grassroots activities highlight the dedication of the ARMY and the health of BTS's fandom culture. This dynamic showcases a new paradigm in the music industry, where global artists thrive alongside local communities.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
