The song conveys a message of overcoming struggles and unity.
Their second album, 'PUREFLOW pt.1,' is set to release on May 22.
The group LE SSERAFIM has launched their new single 'CELEBRATION' with a visually compelling music video that tells a unique narrative. Released on April 24 at 1 PM via the HYBE Labels YouTube channel, the video illustrates the members' journey of acknowledging struggles and choosing to move forward together.
It features a creature that becomes isolated due to its differences, and the collaboration that emerges as the members of LE SSERAFIM strive to understand its vulnerabilities. The initial tension of pursuing the creature culminates in a twist revealing that they all share similar deficiencies, aiming to connect with it. The video closes with a vibrant festival scene showcasing the creature and various beings celebrating, emphasizing solidarity for those facing challenges.
Director Yang Soon-sik, known for his work on the group's debut album trailer and 'ANTIFRAGILE,' returns to helm this project. The song 'CELEBRATION' celebrates moments of inner strength, with contributions from members Kim Chaewon and Heo Yunjin. Its energetic melody combines melodic techno and hardstyle genres. LE SSERAFIM will kick off their promotional activities starting with KBS2’s 'Music Bank', followed by several other music shows. Their second album, 'PUREFLOW pt.1,' is set to be released on May 22.
The new single 'CELEBRATION' portrays LE SSERAFIM overcoming struggles while rediscovering the importance of unity. Musically, the combination of melodic techno and hardstyle elevates the energy, delivering a positive message. The powerful beats alongside catchy melodies leave a strong impression on listeners.
Additionally, the involvement of members Kim Chaewon and Heo Yunjin in the creation process adds depth, showcasing their individuality and musical capabilities. This offers fans a glimpse of their creative sides, enhancing engagement with their audience. In this context, LE SSERAFIM demonstrates its potential to evolve beyond a performance group into a storytelling artist.
The music video transcends simple visual elements to emphasize solidarity with those who feel inner deficiencies. The interaction with the creature carries a message for society's marginalized, creating an opportunity for LE SSERAFIM to deepen its connection with fans.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SOURCE MUSIC
