The success has been driven by their album ‘COLOR OUTSIDE THE LINES.’
They are set to release a new track 'GREENGREEN' on May 4.
[TV Daily Reporter Han Seo-yul] The group CORTIS has achieved an incredible milestone, surpassing 500 million streams on Spotify just 8 months after their debut. As of April 21, the group reached this remarkable figure in just 246 days, combining all 8 tracks they've released so far.
The success is largely due to their debut album ‘COLOR OUTSIDE THE LINES,’ which has accumulated approximately 483.6 million streams as of April 22. Notably, the songs ‘GO!’ and ‘FaSHioN’ each surpassed 100 million streams, while every track, including the title song ‘What You Want,’ enjoyed widespread popularity among listeners.
The majority of their audience hails from Indonesia and the U.S., with substantial followings also in South Korea, Brazil, and Thailand among other countries. Their latest single ‘REDRED’ is experiencing a rapid rise, launching with 1.31 million streams on its release day and charting in 7 countries, while its official music video reached number one on YouTube's 'Trending Worldwide.' CORTIS is set to release their second mini-album ‘GREENGREEN’ on May 4.
CORTIS's rapid rise can be attributed to a variety of musical elements. Their diverse sounds and catchy pop appeal have allowed their music to resonate with a broad audience. The emotional lyrics and melodic layers particularly capture listeners, while the intuitive structure of their songs has been identified as a key factor in their popularity.
Additionally, the support from their fandom plays a crucial role in their success. CORTIS values communication with their fans and enhances connections through various social media platforms. This close interaction allows fans to feel a deeper connection to the music, significantly contributing to their streaming figures.
From an industry perspective, CORTIS's growth deserves attention. They are establishing a solid presence with strategic marketing aimed at the global market, affirming their visibility worldwide through promotions in various media outlets.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
