The agency asserts there is no connection between the artist and the assault incident.
They plan to take stern actions against the spread of false information.
[TV Daily Reporter Choi Hana] BLACKPINK's agency, YG, has firmly stated its position regarding the recent family dispute involving Jisoo.
On the 20th, attorney Eun Hyun-ho from YG's legal team issued a statement asserting that "the current matter has no relation to the artist or YG," denying all allegations.
The controversy arose when a media outlet reported on the 16th that A, a family member of Jisoo, had been arrested for allegedly sexually assaulting a female BJ. Rumors quickly spread that A might be Jisoo's brother. In response, attorney Eun emphasized that "the information circulating online is speculative and false," strongly dismissing any connection. He highlighted Jisoo's early independence from her family, maintaining she is completely unaware of the individual's private life.
YG also refuted claims of family involvement in the management, stating that "the family has never participated in management decision-making." Furthermore, they clarified that no financial or legal support would be provided, planning to take stern actions against those spreading false information.
BLACKPINK has long been a focal point in the K-POP scene, with their personal lives and family relations often highlighted. This controversy signals that Jisoo's private life is being excessively interpreted from the outside. Fans generally do not want their beloved artists to be involved in social issues, which explains why there’s a strong defense from YG in such situations.
The swift response from YG can be seen as an essential part of brand image management, strategically aimed at protecting the artist's personal life. The tendency of internet users to spread unfounded rumors is becoming more pronounced, which can result in a loss of trust towards the artist.
Constructing an image of an artist who is not influenced by family is particularly crucial in K-POP, positively impacting marketing and fan management. Fans tend to prefer that their artists freely chart their own paths, and this dynamic is expected to contribute positively to Jisoo's future activities.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: DB
