They have made positive social changes through their ‘LOVE MYSELF’ campaign.
Plans for continued donations and social initiatives are set for the future.
[TV Daily Reporter Choi Hana] The group BTS has received a Presidential Citation at the 5th Korea's Kind Donation Awards. This esteemed ceremony took place on December 8, sponsored by the Ministry of the Interior and Safety and organized by the Korean Charity Organizations Association. As the first Korean artists to achieve this honor, BTS's recognition holds significant weight. Launched in 2021, the awards aim to encourage individuals and organizations that positively impact society through charity and donation. BTS commented, 'We feel a deep sense of accomplishment that our ‘LOVE MYSELF’ campaign has had a meaningful impact on society. This award is not just for us, but a recognition for everyone who resonates with the message we spread through the campaign.' They expressed gratitude to their fans, ARMY, and pledged to continue contributing to healthy social changes. Since partnering with UNICEF in 2017 for the ‘LOVE MYSELF’ campaign, BTS has successfully implemented violence prevention programs and mental health support for children and youth across 155 countries. They have raised approximately 9.2 billion won, making substantial contributions to child protection both domestically and globally. Their charitable efforts and social influence increase, particularly through collaboration with fans. The group has also announced plans for a new album and a world tour in the spring of next year, eagerly preparing to meet fans again.
BTS's recent receipt of a Presidential Citation transcends mere recognition, reflecting their deep social responsibility. Through the ‘LOVE MYSELF’ campaign, they have improved mental health for children and youth and raised awareness for violence prevention. The group's activities have established them not just as musical icons but as symbols of positive change worldwide.
Moreover, the role of their fan base, known as ARMY, plays an integral part in amplifying their social impact. Fans actively participate in donations and charitable activities, vigorously supporting BTS's message. This collaboration blurs the lines between fans and artists and fosters a strong sense of community.
BTS's philanthropic efforts illustrate how K-pop is evolving beyond a mere musical genre to become a social movement. They are expanding their influence in new directions as true global stars, serving as a role model for other artists in the industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
