The expo will be held at Seoul Forest from May 1 to October 27.
Sunghoon plans to enhance the event's atmosphere with various promotional activities.
[TVDaily] Sunghoon from ENHYPEN has been appointed as the ambassador for the '2026 Seoul International Garden Expo,' as announced by his agency Belift Lab on the 17th.
This event, which the city of Seoul has hosted since 2015, aims to promote garden culture and boost the garden industry. Last year, it attracted over 10 million visitors, solidifying its status as a major outdoor festival in the city. This year, it will take place at Seoul Forest in the Seongdong District from May 1 to October 27.
Sunghoon is set to leverage his trendy and approachable image by participating in various promotional activities for the expo, including creating promotional videos, onsite announcements, and social media events to highlight the beauty of Seoul Forest.
Sunghoon's appointment as the ambassador is a welcome development. The Seoul International Garden Expo, which attracts large audiences every year, will benefit from his trendy image, likely adding a fresh twist to the promotional campaign. His involvement in creating promotional videos is expected to infuse new energy into the expo.
As a group with a global fanbase, ENHYPEN's activities have the potential to strengthen their connection with fans through Sunghoon’s role. His participation allows fans to engage with him more personally, which can positively affect the group's brand image.
Importantly, Sunghoon’s role emphasizes Seoul's ecological appeal while adding a youthful and modern touch to attract international attention toward the city's garden culture. This could significantly contribute to the broader dissemination of garden culture in South Korea as well.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Belift Lab
