HEART OF WOMAN aims for a debut in the first half of this year.
The reality show 'NOW, H.O.W in LA' is set to premiere on April 16.
[TV Daily, Han Seo-yul] Blue Brown Records, founded by the late Wheesung, is set to launch its first girl group. On April 15, the label unveiled the logo motion for HEART OF WOMAN, referred to as H.O.W, through its official SNS. This five-member group includes Ji-hyun from JTBC's 'R U NEXT?' and Chae-yi from various survival shows such as SBS's 'Universe Ticket' and Mnet's 'Unpretty Rapstar: Hip Pop Princess', and is poised to debut in the K-pop scene this half of the year. They hold significance as the first girl group under the label co-founded by renowned R&B artist Wheesung and director Myung Sang-woo. The name HEART OF WOMAN symbolizes the strong heartbeat created by five distinct narratives and energies coming together to move the audience’s hearts. The acronym 'H.O.W' embodies a commitment to forging their own musical path without following established routes. The released content discreetly showcases the members' rear views and stage names, hinting at their presence while keeping their complete stories shrouded in mystery. The logo motion design features a silhouette of a woman's face within a heart, symbolically representing the musical journey H.O.W has just begun. Following the reality show 'TEACH ME HOW' that formed the debut team, H.O.W has also released a teaser for their second reality show, 'NOW, H.O.W in LA', which will be available on their official YouTube channel on April 16.
The emergence of HEART OF WOMAN carries the legacy of the late Wheesung, expanding opportunities for a new generation of artists to connect with the audience. It is expected that they will play a role in inspiring and providing hope to fans through their unique stories, transcending mere music-making. As the first girl group of Wheesung's label, HEART OF WOMAN must carry this responsibility with pride and dedication.
Moreover, there is a high possibility that HEART OF WOMAN will carve out their own style, drawing from the musical assets of Wheesung as an R&B artist. With diverse backgrounds among the members, they can create a synergistic effect that will likely lead to an exciting musical identity. Fans will be able to discover new musical trends and experience joy as they grow alongside the group.
Lastly, the reality shows featuring HEART OF WOMAN will strengthen their connection with fans even further. These shows are designed to serve as platforms where the members can showcase their individuality and charm, fostering intimacy with the audience. Thus, such initiatives are likely to play a key role in forming a new fan base.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Blue Brown Records
