This is based on analysis from March 11 to April 11, 2026.
Their brand reputation index increased by 165.57% compared to the previous month.
[TV Daily reporter Lee Gi-eun] BTS has once again confirmed its status by ranking first in the boy group brand reputation for April.
According to the Korea Corporate Reputation Research Institute, a total of 79,966,049 boy group brand big data was collected and analyzed from March 11 to April 11, 2026. This data assessed various metrics including participation index, media index, communication index, and community index based on consumer behavior. Compared to the previous March data, these figures have increased by 31.08%.
In the April boy group brand reputation rankings, BTS recorded a participation index of 748,959, media index of 5,465,032, communication index of 7,191,522, and community index of 9,492,273, resulting in a total brand reputation index of 22,897,786. This marks a significant 165.57% increase from March’s figure of 8,622,083.
The success of BTS highlights the significant role played by their global fandom, ARMY. Their consistent musical quality and social messages have fostered a deep connection with fans, enhancing their brand value. The high analysis of keywords like 'perform', 'experience', and 'start' illustrates the profound meaning their performances hold for fans.
BTS maximizes the positive brand image boost through new song releases and concerts. By directly interacting with fans during performances and establishing trust with every new release in their musical direction, they’ve achieved a remarkable 95.12% positive rating, demonstrating the positive impact of their music and activities on audiences.
Ultimately, the rise in BTS's brand reputation firmly establishes their role as a global artist representing Korea, further enhancing their stature on the global stage. This serves as a prime example of their continuous self-development beyond Korea.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
