The song showcases various personalities and has garnered substantial love from global fans.
ILLIT is set to debut the song on KBS2's 'Music Bank' on the 28th.
On the 26th, it was reported that the music video for ILLIT's new song, featuring members Yuna, Minju, Mocha, Wonhee, and Iroha, surpassed 10 million views on YouTube amidst enthusiastic fan reactions. The milestone was achieved around 11:11 PM on the 25th, showcasing the group’s distinctive appeal to global fans. The members express their true selves behind the cuteness through stylish suits, trendy jeans, and quirky pajamas. The playful direction, which includes dancing with a straight face followed by a humorous encounter with cute creatures, adds to the visual enjoyment.
ILLIT’s 'NOT CUTE ANYMORE' effectively conveys a departure from the traditional cute concept, focusing instead on expressing their true selves. The music video, showcasing the members in distinct outfits that explore their individuality, successfully appeals to fans by revealing a new charm. The soft and catchy melody adds to the engaging experience, drawing in a larger audience.
Building on their established fan base from past activities, ILLIT is generating increasing interest with their first performance on music shows. Their innovative attempts significantly strengthen communication with global fans, especially as they achieve remarkable results on international charts, proving their worldwide appeal.
It’s also noteworthy that overseas music publications have shown a positive response. ILLIT’s evolving musical style is likely creating new trends in the industry, thus elevating their status in the global K-pop market.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Belift Lab
