The song harmonizes traditional Korean elements with modern hip-hop.
The group's multinational members enhance the Korean vibe, offering a fresh experience for global fans.
[TVDaily Reporter Kim Ji-Ha] Group AMPERS&ONE has made a return with a new track infused with traditional Korean elements. The showcase celebrating the release of their mini-album 'DEFINITION' took place on April 8 at the Nodeul Island Live House in Yongsan, Seoul.
The title track 'GOD' features a blend of Eastern sounds and hip-hop beats, representing a modern interpretation of traditional Korean elements. The term 'GOD' signifies both a deity and a cultural symbol of Korea. The performance accentuates the lines and movements of Korean dance, amplifying the aesthetic sensibilities of the nation.
With Korean traditional culture gaining attention in the global K-pop scene through Netflix's popular animated series 'K-Pop Demon Hunters' and BTS's 'Arirang', AMPERS&ONE adds to this narrative by introducing a Korean-inspired track for a new chapter in their career. Member Makaya expressed confidence, stating, 'There is no song like 'GOD' in the current K-pop scene', while Nakemden explained that it is more modern hip-hop based on trap beats than simply Eastern-inspired. They aim to showcase a unique charm that harmonizes Korea’s past and present.
The title track 'GOD' is not merely reliant on traditional Korean culture; instead, it integrates modern hip-hop elements, establishing a new reference point. AMPERS&ONE aims to showcase that their multinational members contribute to creating a rich identity through the incorporation of Korean elements. This process will likely evoke new emotions among domestic and international fans alike.
The song includes thoughtfully crafted elements intended to emphasize originality in competition with existing K-pop market leaders, underscoring the group's unique characteristics. The high integration of Korean dance elements in the performance allows for a modern reinterpretation of traditional culture, which will likely provide fans with a deeper cultural experience, positively impacting their efforts to expand a global fanbase.
The introduction of 'GOD' signifies a harmony between tradition and modernity, playing a crucial role in the globalization of K-pop. As AMPERS&ONE delivers a distinctly Korean essence through this new endeavor, it encourages other artists to adopt and evolve various genres.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: An Seong-Hoo
