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CORTIS Unveils Free-Spirited Visuals in LA

CORTIS Unveils Free-Spirited Visuals in LA
CORTIS has unveiled their new album photos ‘STREET’ in LA.
The photos emphasize the members’ natural appearances and authenticity.
Their mini-album ‘GREENGREEN’ is set to release on May 4.

[TV Daily Reporter Kim Han-gil] CORTIS has presented striking visuals in Los Angeles. Their recently unveiled album photos emphasize a raw and authentic aesthetic, capturing laid-back moments.

On April 7, at 9 PM, the team’s official SNS launched the new photo series ‘STREET’ for their mini album ‘GREENGREEN’. While the previously shared ‘BRIDGE’ photos reflected their memories, ‘STREET’ showcases a more diverse and free-spirited vibe against the backdrop of LA streets.

Los Angeles is where the members spent several months working on this album, and the shooting location is near the studio where they held a songwriting camp. This album photo beautifully encapsulates the sense of liberation they felt while collaborating on music, choreography, and video creation. The members are seen casually lounging in the streets, looking at the camera with ease, demonstrating their distinctiveness free from the constraints of others' opinions. Martin playfully adjusts his shoes in the middle of the street, while James nonchalantly leans against a building. Juhun is seen lazily lying on a staircase, Seonghyun casually flipping his hair in front of a red brick house, and Gunho squats on a roadside facility, each backdrop presenting a fresh perspective.

Following ‘BRIDGE’, the ‘STREET’ version has also stripped away extravagant makeup and constricting concepts. The members dressed in casual tees, jeans, hoodies, and sneakers exude a comfortable yet unique vibe. Additionally, CORTIS has initiated a promotional strategy by utilizing Google Maps reviews alongside the photo release. The members share personal stories about the places depicted in the photos. Martin described a path he often took to buy snacks while working, recalling precious moments spent there.

CORTIS plans to release their mini-album ‘GREENGREEN’ on May 4. Their determination to genuine expression shines through in this album, featuring six tracks; the title song ‘REDRED’ will premiere on April 20 at 6 PM. The album has already garnered over 600,000 pre-saves on Spotify within a month, indicating significant international interest.

The recent photo release showcases CORTIS's authentic identity. The images, captured in ordinary settings, illustrate that they are not merely a dance team but artists expressing their unique creativity. The vibrant backdrop of LA adds to their musical inspiration and sets expectations for a more diverse style from CORTIS.

Their new album ‘GREENGREEN’ contains a distinctive message that encapsulates their evolving journey as artists. The individual contributions from each member reflect their personalities and emotions throughout the tracks. This album promises a fresh musical experience for listeners and highlights why CORTIS is garnering international attention.

CORTIS’s promotional strategy, emphasizing communication with fans, deserves special mention. Utilizing Google Maps reviews allows them to share not just music but experiences. Fans will feel a direct connection with the members, which will contribute to further solidifying the CORTIS fandom.

This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.

Source: tvdaily.co.kr