The members showcase their natural looks while reminiscing about their trainee days.
They engage fans with a unique promotion using Google Maps.
On April 6, the group CORTIS unveiled the first visual from their mini album 'GREENGREEN'. The five members showcased their natural everyday looks as they roamed the streets of Seoul in a photo series titled 'BRIDGE'. Without flashy makeup or conceptual outfits, they present an authentic glimpse of themselves to their fans.
The choice of locations is anything but random; the featured 'Shinsa 2 Bridge' is a significant spot from their trainee days, reviving nostalgic memories from that period during their photo shoot. Juhun’s shot by a wall links back to lyrics from their debut title track, emphasizing the narrative interwoven in their album visuals.
In individual photos, the members display varied charms. Martin adopts a chic pose under the sunlight, while Seong-hyeon appears deep in thought. This creative freedom allows them to capture a raw essence. Additionally, they are engaging fans with a unique promotion by leaving reviews on Google Maps, sharing personal stories tied to each location. They will reveal five album photos from April 6 to 10, culminating in the official release of 'GREENGREEN' on May 4.
The visuals unveiled by CORTIS for this album highlight creative elements connected to their identity. By choosing locations from their trainee days, they visually narrate their history and journey to their fans. This approach reflects their effort to project their stories not only in music but also in visual art.
Musically, 'GREENGREEN' contains strong themes, with the title track 'REDRED' generating anticipation even before its release. This indicates that CORTIS is solidifying their musical style and themes, allowing them to appeal to a broader audience.
Finally, the group's use of Google Maps reviews in their marketing strategy effectively enhances fan engagement. This goes beyond mere song releases, providing fans an emotional connection as they experience the growth journey of CORTIS.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
