'Music Core': OWIS Opens the Museum of Dreams

OWIS showcased their debut performance of 'MUSEUM' on 'Music Core.'
The stage captivated the audience with the unique visuals of each member.
OWIS will continue their debut with an additional performance on 'Inkigayo' on the 5th.

[TVDaily Reporter Kim Jin-seok] The virtual girl group OWIS brought a vibrant and dreamy atmosphere to the stage of 'Music Core.' On April 4th, they showcased their debut performance of the title track 'MUSEUM' from their first mini album, captivating fans.

Dressed in sporty outfits, the members radiated refreshing charm as they took to the stage. Each member showcased their unique visuals, creating an enchanting ambiance enhanced by a backdrop reminiscent of a starry night sky, further highlighting their allure. Their storytelling dance depicted the act of opening the museum's door to find lost fragments of dreams, and they impressed with their flawless live performance.

OWIS stands for 'Only When I Sleep,' symbolizing a unique presence that can only be met in dreams. They debuted with a mini album containing eight tracks on March 23rd, and their title track 'MUSEUM' elegantly captures the journey of self-discovery within dreams. Later today (April 5th), they will continue their debut with another performance on SBS 'Inkigayo' at 3:25 PM.

The performance of OWIS stands out not only for its extravagant visuals but also for its storytelling strengths. 'MUSEUM' is more than just a song; it presents a visual representation of self-discovery within dreams, which resonates deeply with fans. Themes like this are easily relatable to the modern youth, leading to a wider acceptance of their content.

Moreover, the context surrounding OWIS marks a new turning point in the virtual idol realm. They transcend mere music artists to foster emotional connections and interactions in the digital space. As discussions about the necessity of virtual K-POP stars intensify, their emergence is anticipated to accelerate this trend further.

Fan responses have also been overwhelmingly positive. They consume content autonomously and engage with the artists through various events. This approach allows OWIS to establish a foundation for a new fan culture while simultaneously enhancing their competitiveness in the digital landscape.

This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.

Photo: MBC