The track conveys a message of discovering a new self and radiates positive energy.
The album is set for release on May 27th, continuing IVE's successful journey in Japan.
The popular group IVE has unveiled a track from their upcoming Japanese album. According to Starship Entertainment, the pre-released song 'Fashion' from their fourth Japanese album, 'Lucid Dream,' is now available on various music platforms as of midnight on April 3rd. The track conveys a message about taking a step towards discovering a new self, featuring IVE's signature positive energy with a blend of low tones and vibrant high notes. Remarkably, 'Fashion' serves as the campaign song for Apple's App Store campaign, 'One Step with the App Store,' showcasing IVE's global influence with Rei participating in the narration. 'Lucid Dream,' featuring 'Fashion,' is set for release on May 27th and will include both the double title tracks and Japanese versions of songs from their previous mini-album. Since their official debut in Japan in 2022, IVE has consistently achieved success, including a number one spot on the Billboard Japan Top Album Sales chart for 'Be Alright.' Recently, they captivated local audiences at the Rock in Japan Festival 2025 and are poised to embark on their second world tour at the Kyocera Dome in Japan soon.
The new track 'Fashion' by IVE captures the ambition to step into a new daily life, embodying a positive message through diverse vocal expressions. This song can be seen as a bold move aimed at the global market, particularly highlighted by its feature as a campaign song for Apple, showcasing their influence beyond musical achievements and into mainstream culture. The response in Japan further solidifies their popularity, proving that IVE's sustained growth is worthy of attention on an international stage.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Starship Entertainment
