Her styling perfectly harmonizes the classic and modern, reflecting the brand's essence.
IVE is set to meet global fans through their upcoming world tour.
[TV Daily Hwang Seoyeon Reporter] Jang Wonyoung of the group IVE has been selected as the new ambassador for a beauty brand.
Miu Miu Beauty announced on the 2nd that they have released a photo shoot featuring Jang Wonyoung, along with her appointment as ambassador for the fragrance division in Korea and Japan. In the newly revealed photos, Jang Wonyoung showcases her style by elegantly pairing a knit vest with a shirt and skirt, blending classic charm with contemporary trends. Notably, in the close-up shots, she captures the camera's gaze while holding the perfume, naturally reflecting both sophistication and a playful spirit of the brand.
A brand representative stated that Jang Wonyoung was chosen because she is “one of the most influential young icons of our time,” emphasizing her ability to express modern femininity and individuality, which resonates well with the brand's free-spirited, rule-breaking ethos. Known for her 'lucky-biki' mindset, Jang Wonyoung continues to solidify her status as an 'advertising queen' by actively representing various brands across fashion, beauty, finance, and electronics.
Meanwhile, her group IVE is set to kick off their second world tour titled 'SHOW WHAT I AM' in Kuala Lumpur on the 4th, meeting fans from Asia, Europe, America, and Oceania.
Jang Wonyoung's appointment as ambassador has garnered significant attention due to her unique and distinct image. Her youthful and sophisticated persona resonates well with the beauty brand’s identity, providing a strong appeal particularly among younger consumers. Her embodiment of the MZ generation (Millennials + Gen Z) is likely to play a crucial role in energizing the brand.
Establishing herself as a significant figure in the beauty industry, her collaboration with the brand is expected to positively influence her career. Her diverse style and affinity for continuous change are anticipated to inspire beauty consumers, underscoring the importance of the new trends she represents.
This ambassador role, coinciding with IVE's world tour, presents a valuable opportunity for her to deepen connections with global fans. An array of fans from various cultures and nationalities channeling their awareness of the brand through Jang Wonyoung may contribute positively to the brand's global expansion.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
