It presents new possibilities by blurring the lines between K-Pop and K-Film.
Their admiration for director Park Chan-wook is also evident.
[TV Daily Reporter Hwang Se-yeon] BTS has once again blurred the lines between K-Pop and K-Film by referencing Park Chan-wook's film 'Oldboy'. The release of their new music video for '2.0', from their fifth studio album 'ARIRANG', has sparked significant buzz among fans.
On April 2, BTS released the music video for '2.0', which was immediately filled with various interpretations, drawing a strong connection to 'Oldboy'. The opening scene, showcasing all seven members facing off in a dimly lit corridor, humorously echoes Choi Min-sik's iconic entrance, setting the tone for a unique homage. The subsequent corridor scene mirrors the structure of the famous 'hammer scene' in 'Oldboy', enhancing the visual storytelling.
The music video captures BTS's performance through cinematic lenses. Their journey transitions from a rundown corridor to a vibrant penthouse, where RM delivers powerful rap verses while the other members execute synchronized choreography. This visual representation encapsulates their return to the stage and resonates deeply with the powerful aesthetic of 'Oldboy'.
The music video for BTS's '2.0' goes beyond mere musical expression, suggesting new possibilities for K-content. By integrating the compelling narrative structure and visual elements of 'Oldboy', it blurs the lines between Korean cinema and music, providing a fresh experience for global fans. BTS actively reconstructs cultural identity within their music and visuals.
Notably, the members' expressed admiration for director Park Chan-wook reiterates the importance of this cultural connection. Their continued engagement with cultural references illustrates that K-content is not limited to just domestic appeal, but resonates globally. They are combining different genres in modern media, creating new forms of expression.
Lastly, this music video highlights both BTS's growth journey and the diverse cultural elements they seamlessly encounter. Their performance and visuals not only convey their musical message but can be interpreted as a positive impact on the broader Korean content industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
