The members embody 'Old BTS' with humor and charm.
'2.0' showcases their pride and musical growth.
[TV Daily Kim Ji Ha Reporter] BTS has made a stylish return with a noir-inspired theme. On April 2, they unveiled the music video for '2.0', a track from their fifth studio album 'ARIRANG', on the HYBE Labels YouTube channel. The video pays homage to iconic scenes from Park Chan-wook's 'Oldboy', showcasing unique performances and makeup that match the song's narrative.
As the old elevator door opens, members dressed in suits appear, embodying the charm of noir film protagonists against a rough corridor backdrop. Yet, they also bring humor with unexpected props like a hand fan and an inverted newspaper, creating a contrast that elicits laughter. Their synchronized movements alongside the rhythm evoke the famous 'long take' action scene from 'Oldboy', complemented by vibrant lighting and quirky actions from surrounding characters.
Central to the video is the '2.0 loading' sequence in the elevator, where the members hurriedly change outfits to reveal their true BTS identities. Following this, they perform in a derelict building, symbolizing the evolution to 'BTS 2.0'. The transition from an old elevator to a lavish penthouse strikingly illustrates their journey, reinforcing an established identity while marking the dawn of a new era in their story.
The '2.0' music video encapsulates BTS's musical evolution and longstanding career. The song blends hip-hop and trap elements, featuring a unique rhythm and compelling beats. It reflects on the past while exhibiting confidence in the present, effectively showcasing how far BTS has come.
The depiction of 'Old BTS' in the video serves as a tribute to their past while signaling a new beginning. They have continuously experimented with various genres, leading to a mature artistic expression that resonates with fans. This video not only prompts nostalgia among viewers but also amplifies expectations for their future directions.
As artists, BTS's constant growth and innovation heavily influence the music industry at large. '2.0' encapsulates the journey of embracing change while remembering their legacy, serving as an inspiration for many other artists as they embark on their own transformations.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
