The pop-up will offer fans various merchandise and experiential opportunities.
It is expected to be a space to feel the charm of the program 'Respond Here High School.'
The male trainee group SMTR25 from SM Entertainment is set to launch a pop-up store titled 'Respond Here High School.' Scheduled to run from the 10th to the 19th, this pop-up will take place in the basement of KWANGYA SEOUL, located at SM Entertainment's headquarters in Seongsu-dong, Seoul. The pop-up is inspired by the reality show 'Respond Here High School,' showcasing the school life from the 1990s to the 2010s through the talents and charm of the 15 members of SMTR25. The immersive setup replicates a classroom, providing fans a chance to relish the youthful energy of SMTR25. Attendees can also purchase various merchandise including hoodies, sweatpants, t-shirts, photo frames, decorative stickers, postcard packs, and acrylic keychains, as well as engage with a message wall and photo zone designed for fans to leave supportive messages. SMTR25 features members like Hanbi, Songha, Daniel, Hyunjun, Hamin, Jaewon, Woolin, Nicholas, Kassho, Justin, Haruta, Sadaharu, Charlie, Kachin, and Tata, and they air weekly every Friday at 8:20 PM on Mnet and Mnet Plus.
SMTR25 boasts a strong global fanbase, and this pop-up store presents an opportunity to amplify their appeal. Fans will have the chance to directly experience new content and engage with the group in a unique setting. The classroom-themed layout is likely to evoke nostalgia among fans, resonating with shared school life experiences across generations.
Moreover, SMTR25's trainee activities play a significant role not just in music achievement but also in building stronger connections with their fanbase. This pop-up store is expected to offer fans a new avenue to glimpse the daily lives of the members, further enhancing the bond between the group and their supporters. Through such initiatives, SMTR25 aims to establish themselves as an artist who values their relationship with fans beyond simply being a pop group.
Lastly, this event is part of the diverse promotions frequently organized by SM artists. Such pop-up stores contribute significantly to securing new fans while strengthening ties with existing ones, likely having a positive impact on SMTR25's visibility and long-term success in the industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
