The donation will be used for emergency relief for affected children and residents.
TWICE plans to deliver a message of hope through their performances.
The girl group TWICE has stepped up to support victims of a recent apartment fire in Hong Kong. On December 4th, JYP Entertainment announced that TWICE donated 1 million Hong Kong dollars, equivalent to approximately 188 million won, through World Vision Hong Kong. The donated funds will be allocated for emergency relief activities, including providing temporary housing, psychological support, education, and livelihood assistance for affected children and residents.
TWICE is set to perform at the Kai Tak Stadium in Hong Kong on December 6th and 7th, making it the first K-pop girl group to perform at the venue. After careful consideration and deep discussions regarding the appropriateness of proceeding with the concert in light of the tragedy, they decided to go ahead with the performance, intending to honor the victims. The official statement reveals the group’s heartfelt sentiments on the matter.
According to JYP Entertainment's statement, TWICE expresses their profound sadness over the plight of those affected and pays tribute to the rescuers involved. After thorough consultations about the concert, they ultimately decided to continue with their planned performances, all while holding a heavy heart.</s>
TWICE's donation goes beyond mere financial support. They are planning comprehensive relief activities that include psychological support and educational aid for the victims of the recent fire. This initiative reflects the group's commitment to social responsibility rooted in compassion and humanity.
The emotions surrounding their upcoming concerts also hold significant weight. As TWICE prepares for these performances with heavy hearts, they aim not only to deliver a message of hope to their audience but also to ensure that the suffering of those affected remains at the forefront. This goes beyond a standard concert; it represents a chance to strengthen the bond between the audience and the artists.
TWICE's actions are likely to foster a positive impact on their relationship with fans. Witnessing such authentic gestures from their idols will deepen fans' affection for TWICE, potentially leading to an increase in favorable public sentiment towards the group.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
