The song has gained global popularity with its catchy melody and attractive choreography.
ILLIT is set to release their mini album on April 30, raising fans' expectations.
[TV Daily Kim Jin-seok Reporter] The music video for ILLIT's debut song 'Magnetic' has achieved over 300 million views on YouTube.
On March 30, it was reported by HYBE Music Group's label Belift Lab that the music video for 'Magnetic', the title track from ILLIT's mini album 'SUPER REAL ME', surpassed the milestone at approximately 8:19 PM on March 29.
Released in March 2024, 'Magnetic' features lyrics comparing the feeling of rushing toward someone to a 'super attraction,' with its catchy melody and signature choreography sparking a challenge trend on global short-form platforms. The music video showcases the members' quirky and adorable moments of being overly invested in their interests, highlighting ILLIT's distinct charm.
ILLIT’s 'Magnetic' stands out in its musical value by effectively showcasing their original personalities and charm. The catchy melody captures listeners' attention, while the professional choreography highlights their talents further. These elements combine to evoke a desire to dance along, leading to a surge of challenges on social media platforms.
Notably, the music video features whimsical moments of the ILLIT members that resonate with viewers, creating laughter and relatability. They are not just sharing music but also presenting a strong marketing strategy that emotionally connects with fans, reinforcing their dedicated fandom.
The rapid chart success of 'Magnetic', which made its mark on the Billboard and UK charts, has played a key role in positioning ILLIT prominently in the global K-pop landscape. They harmonize all elements, including melody, choreography, and visuals, to garner public affection, which is expected to continue in their future endeavors.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Belift Lab
