In their comeback interview, they emphasized new connections with the MZ generation.
They mentioned similarities with 'K-Pop Demon Hunters' to engage with fans.
[TV Daily Reporter Kim Jin-seok] The group C-Ya is reconnecting with fans through their new album release.
Their new track, 'Nonetheless, We', is set to drop at 6 PM on March 30, marking the group's first music release in 15 years. Members Nam Gyu-ri, Lee Bo-ram, and Kim Yeon-ji have infused their genuine feelings into the lyrics, which reflect their longing and the special moment of reunion with fans.
C-Ya also pointed out the connection with the Netflix movie 'K-Pop Demon Hunters', mentioning the huntresses as a relatable group for the MZ generation. Nam Gyu-ri shared that the discussion began playfully among themselves, hoping that audiences will link them with 'K-Pop Demon Hunters'.
With their comeback, C-Ya is reaffirming their musical identity as they celebrate their 20th anniversary. Their music, which resonates with multiple generations, conjures nostalgia while attempting to forge connections with a new audience. The song 'Nonetheless, We' carries a special message for their long-time fans, intricately expressing deep emotions.
The reference to 'K-Pop Demon Hunters' illustrates how C-Ya is leveraging connections with various content to revitalize their presence. This strategy aims to engage with the MZ generation, offering a chance to re-establish C-Ya's brand among young audiences. Such an approach is likely to positively influence their ability to maintain relevancy while building a new fanbase.
The activities C-Ya will showcase post-comeback are highly anticipated. Their foray into the global market may spark new momentum in the stagnating K-POP industry, with their music promising to break generational barriers and contribute to amassing a fresh audience.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: C-Ya Entertainment
