Their first single 'You & Me' is set for release on the 28th at 6 PM.
The intertwining of their romantic and musical relationship has generated much anticipation.
[TV Daily, Journalist Lee Gi-eun] Rapper Doki and singer Lee Hi are in the spotlight as they establish a new record label and their dating rumors emerge. On the 28th, web magazine H.I.P.E reported that the two are in a romantic relationship and that their first single 'You & Me' under their joint label '808 HI RECORDINGS' is set to release. The track addresses emotions and energy experienced during a long-distance relationship.
That same morning, E-Daily announced the establishment of '808 HI RECORDINGS', highlighting the label's ambition to cover a variety of music genres and content creation. The single 'You & Me' captures feelings from long-distance relationships and marks a continuation of the partnership which began during their collaboration on 'Infinite Challenge'.
Doki debuted in 2005 through Dynamic Duo’s 'Circus', establishing a strong presence in the hip-hop scene. Lee Hi rose to fame as the runner-up on 'K-Pop Star' in 2012, gaining affection for her unique musical style. Their first single is set to be released on the 28th at 6 PM.
Firstly, the sonic collaboration between Doki and Lee Hi adds an intricate layer to their music, creating high expectations for their debut single 'You & Me'. By choosing the relatable theme of long-distance relationships, they not only resonate with many listeners but also mark a significant milestone with their joint label. The personal narrative shared in this song allows them to connect with their audience on a more intimate level.
Secondly, the dating rumors surrounding the two artists are creating buzz among fans. Their relationship, which blossomed from musical collaboration, has now evolved into a psychological bond that is likely to positively impact their respective fan bases. It will be intriguing to see how this new business partnership develops, especially given that both artists have recently concluded their contracts with their former agencies.
Lastly, the establishment of '808 HI RECORDINGS' is expected to invigorate the Korean hip-hop scene. With ambitions to explore various genres and create diverse content, this label opens doors for collaboration with other artists, paving the way for the popularization of not only hip-hop but also R&B and other genres.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
