They will hold two release parties for fan engagement.
The pre-save figure has reached 500,000, boosting anticipation.
CORTIS, consisting of members Martin James, Juhun, Seonghyun, and Gunho, is set to release new music on April 20. The group revealed a comprehensive promotional calendar for their second mini album 'GREENGREEN' on their official SNS on March 26. The title track will be unveiled on the same date.
The promotional activities will feature a focus on the title track's music video and a conceptual performance film. Additionally, they plan to hold a release party event that allows fans to interact directly with the members, scheduled for the week of the title track's reveal as well as during the album release week on May 4.
To create anticipation, CORTIS has hinted at the activity track using the label '#1'. The quirky promotional images, featuring selfies of the members, reflect a unique charm that emphasizes their natural and unadorned looks.
CORTIS's upcoming comeback showcases their dedication to strengthening engagement with fans. The inclusion of offline events like release parties enhances the connection with their fandom and is a strategic move to elevate fan anticipation. Concentrating on promoting the title track with music videos and performance films further highlights the quality and narrative of their music, aligning closely with their artistic goals.
The growing anticipation surrounding their new release is exemplified by reaching 500,000 pre-saves on Spotify. This figure underscores the immense interest in the album and is likely to positively impact their position on the Tracks Global chart. The effort made by fans to save tracks overnight reflects the group's popularity and connection with listeners.
Moreover, CORTIS is taking experimental approaches to meet the expectations of their agency and their fandom. The use of natural selfies emphasizes their intrinsic charm and allows for a direct representation of their musical identity through innovative promotional strategies. Such changes may resonate with the artist's long-term vision, potentially yielding results beyond expectations.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
