The release of the new track has captured the attention of global listeners beyond the existing fandom.
'ARIRANG' has topped multiple charts, including the album chart for the 12th week in a row.
[TV Daily Reporter Kim Jin-seok] BTS’s latest track 'SWIM' has achieved impressive streaming numbers, recording double the figures of their hit 'Dynamite' on Spotify.
On March 26, Spotify announced via its official social media that the number of first-time listeners for BTS's new song has surged over 690% since the release of their latest album. This significant increase highlights BTS's growing reach beyond their fandom to a broader global audience.
The title track 'SWIM' alone garnered 14,644,352 streams on its first day, surpassing their previous hits 'Butter' and 'Dynamite' by approximately 1.3 and 1.9 times, respectively. The new album 'ARIRANG' is showing a strong impact right from its release, dominating multiple charts across various categories, confirming the positive response from fans.
With the release of their new album, BTS has reaffirmed their musical influence. The streaming figures for 'SWIM' not only reflect the quality of the music but also illustrate their global reach. As this new track surpasses previous mega hits, it showcases the wide resonance of BTS's music among diverse audiences.
'ARIRANG' has successfully drawn not only their existing fanbase but also new listeners through musical experimentation and a fresh approach. The data released by Spotify indicates that they have transformed from merely K-Pop artists to global superstars, creating significant waves among non-fan listeners as well.
The success can also be attributed to events like 'BTS THE COMEBACK LIVE | ARIRANG', which fueled a surge in streaming post-performance. This phenomenon suggests that BTS's performances are continuously forming new fan bases, further highlighting their influence in generating cultural phenomena that transcend simple music consumption.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Big Hit Music
