IU holds the record for the most comments, while MONSTA X has the most visits.
The platform aims to enhance fan experiences through various K-culture contents and tech-based services.
[TV Daily Kim Ji-ha] Kakao Entertainment's global K-culture fan platform 'Berriz' has announced its achievements as it celebrates its first anniversary. Launched in March 2025, the platform has attracted fans from 202 countries, with 80% of them being international fans. Berriz has established itself as a space for K-culture enthusiasts to connect and share joy.
Top K-pop artists like IU, IVE, and (G)I-DLE are actively engaging with diverse fan content, while cumulative support has reached 60 million in just one year, with 13 million likes and 2 million posts recorded. A Kakao Entertainment representative stated that Berriz has become a venue for global fans to experience artists and IPs more intimately.
The most commented posts on the platform were all related to IU, showcasing her extraordinary fan affection. MONSTA X secured the title of the most visited artist through real-time interactions with fans, while IVE's fan community excelled in generating fan content.
The recent first anniversary of Kakao Enter's fan platform 'Berriz' represents a significant milestone in expanding inclusive communication among K-culture fans. Notably, IU and MONSTA X demonstrate a strong bond between the artist and their fandom, creating experiences that transcend mere consumer relations. Fans are highly responsive to artists' activities, establishing deeper ties through shared struggles and successes.
The accumulated comment figures within the Berriz community illustrate how fans communicate with artists, reflecting a sustained affection for various contents. This suggests that a culture dominated by fans is firmly taking root, and there is a great possibility that more artists will engage with fans through this platform in the future.
The expansion of fandom experiences through AI technology is particularly noteworthy. AI personas offer fans a new avenue for immersion, showcasing an evolution in fandom culture. Looking ahead, it is hoped that such technological advancements will further strengthen the relationship between fans and artists.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Berriz
