This achievement marks six years after its release, significantly aided by their world tour.
Yuna's solo debut is also anticipated to contribute to the rising popularity of the track.
The group ITZY's track 'THAT'S A NO NO' has made its debut on the Melon Top 100 chart. This song, included in their mini-album 'IT'z ME', released in March 2020, reached number 100 on the Melon Top 100 chart at 9 AM on the 24th.
ITZY showcased a captivating performance of 'THAT'S A NO NO' for the first time during their new world tour, 'TUNNEL VISION', garnering significant applause. JYP Entertainment capitalized on this enthusiasm by uploading the performance video to their official SNS, solidifying their position as 'Performance Queens'. The growing interest in the song was reflected in its rising status on YouTube, where it topped the daily music video chart, and its subsequent ascension on the Melon daily chart, leading it to enter the Top 100.
The group has been actively promoting 'THAT'S A NO NO' on various stages to connect with fans. They performed a special stage on Mnet's 'M Countdown' on the 19th and showcased the song again in a 'Relay Dance' content on Mnet's digital studio M2 on the 22nd. Thanks to these activities, the YouTube views for both videos surpassed 2.02 million and 340,000, confirming the overwhelming response. Additionally, the group's maknae Yuna made a successful solo debut with her title track 'Ice Cream' on the 23rd, which is expected to further propel the momentum for 'THAT'S A NO NO'.
ITZY's 'THAT'S A NO NO' exemplifies the group's artistic growth and technical enhancement. The song has been loved by fans due to its unique melody and powerful rhythm, gaining even more attention due to the recent world tour. The authenticity of their artistry and the high-quality performances have greatly touched the audience.
Furthermore, JYP Entertainment's marketing strategy stands out. The release of performance videos on their official SNS has significantly contributed to the song's recognition. This approach effectively strengthens ties with fans, providing substantial fan experiences through diverse content.
Finally, this song's resurgence after six years realizes a miracle in the music industry, further solidifying ITZY's capabilities. Fans will strengthen their bonds through this process and enhance their communication with the artists.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: JYP Entertainment
