It became the first K-pop entertainment company to win the ‘100 Million Dollar Export Tower.’
SM expressed its commitment to further contribute to the global expansion of K-content.
On December 4, 2025, SM Entertainment distinguished itself at the 62nd Trade Day ceremony held at COEX D Hall by winning both the ‘100 Million Dollar Export Tower’ and the ‘Service Tower,’ marking a historic first in the K-pop entertainment industry. CEO Jang Cheol-hyuk attended the event and emphasized that this recognition reflects 30 years of efforts contributing to the globalization of K-content. He vowed to continue facing challenges and fostering innovation as a leading global enterprise. Winning the ‘100 Million Dollar Export Tower’ signifies a pivotal moment in K-pop’s journey into the global market, also enhancing the value of K-content. This event, organized by the Ministry of Trade, Industry and Energy and the Korea International Trade Association, celebrates companies with outstanding export performances, making SM’s achievement even more meaningful in the year of its 30th anniversary.
Winning the ‘100 Million Dollar Export Tower’ is a significant milestone representing the global expansion of the K-pop industry, serving not merely as a hallmark of export success but reinforcing the worldwide standing of K-content. The impact of K-pop manifesting through album sales, concert tours, and a burgeoning global fandom underscores the cultural clout K-content holds in the international arena. As a pioneer of the Hallyu wave, SM Entertainment conveys the authenticity and quality of K-pop and K-content to global consumers through these achievements.
Moreover, the vast experience and expertise accumulated by SM over its 30-year history have greatly influenced this recognition. The stories and branding built through K-pop transcend the music industry, making significant contributions to various other sectors, positively impacting the national economy. It is anticipated that SM will continue to enhance its position in the global market through innovation and challenges ahead.
Ultimately, this award exemplifies the successful operations of SM's business model, proving that the Korean content industry can maintain competitiveness in international markets. As the influence of K-pop continues to expand, SM Entertainment is expected to play a significant role in leading future changes and trends.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: SM
