BTS's concert showcased Seoul to the world from Gwanghwamun.
The event was made possible through significant funding from Netflix.
This occasion enhanced the cultural brand value of Korea.
The event was made possible through significant funding from Netflix.
This occasion enhanced the cultural brand value of Korea.
BTS's comeback concert illuminated Gwanghwamun, showcasing Seoul to the world. This unprecedented event, funded by Netflix, effectively disseminated Seoul's allure to over 190 countries. Hive granted Netflix exclusive broadcasting rights while retaining the artists' content rights, marking a successful collaboration.
This concert exemplifies a harmonious meeting of Korean culture and global influence. The collaboration between Netflix and Hive potentially opens new avenues for global cultural distribution. BTS's stage went beyond mere performance, serving as a platform that highlighted the value of the Korean urban brand to the world.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
