The concert coincides with the release of BTS's fifth studio album.
He emphasized the special relationship with fans and their importance.
[TV Daily Reporter Hwang Seoyeon] On the day of BTS's comeback, director Hamish Hamilton shared insights about the Gwanghwamun concert. This morning, a media briefing for 'BTS Comeback Live: ARIRANG' was held at Cinecube Gwanghwamun in Jongno, Seoul, with key figures in attendance. BTS will release their fifth studio album 'ARIRANG' today and hold the concert on the evening of the 21st at Gwanghwamun Square, marking the return of the full group after military service. Netflix will exclusively livestream this event, sharing the excitement with fans worldwide. The initial ticket sales quickly sold out, prompting the addition of about 7,000 standing seats, with expectations of around 260,000 attendees. Hamilton's involvement as the directing artist has garnered significant attention. Although he did not attend the event, he shared in a prior Q&A that he feels 'immense honor to direct such a performance in a meaningful space' and emphasized the importance of the fans. Hamilton mentioned how special camera techniques would allow viewers to feel the excitement of the live event, and stressed that the concert serves as a heartfelt thank you to the fans.
BTS's comeback represents more than just the release of an album; it serves as a pivotal moment for building a deep connection with their fans. As mentioned by Hamilton, the concert encapsulates the special relationship with ARMY, holding significance beyond the performance itself. Hamilton's directorial approach introduces a novel experience, allowing audiences to interact with the event, thus differentiating BTS's musical narrative through a cinematic lens.
The anticipation surrounding the event is amplified by the release of the new album and its title track 'SWIM,' which will debut at the concert. This transition offers fans an opportunity to engage with fresh musical experiences, contributing to an extension of the communication between BTS and their audience.
Furthermore, as highlighted by Hamilton, the presence of ARMY enhances the energy and atmosphere of the concert. BTS's meticulous planning and efforts to cater to their fans not only transcend mere success but also create opportunities to deepen the global fandom connection even further.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Netflix