They are set to release their mini-album 'GREENGREEN' on May 4th.
CORTIS significantly influences pop culture through their creative approach.
[TV Daily Reporter Hwang Seoyeon] CORTIS (Martin, James, Juhun, Seonghyun, Gunho) impressive performance captivated audiences at Apple’s 50th anniversary celebration.
On March 18th, the event titled 'Spotlight: Coloring Outside the Lines with CORTIS' took place at Apple Myeongdong in Seoul, celebrating Apple’s golden jubilee as part of a global project. Hundreds of fans and reporters filled the venue, boosting the event's excitement.
Host Jaejae praised CORTIS as a team that thinks differently, noting that their creative approach resonates with Apple’s philosophy. During a subsequent discussion, the members shared insights on the importance of 'thinking differently,' with Martin stating, “Creativity is not limited to art; it manifests in our daily lives.” Gunho shared his pride over winning a rookie award, highlighting the team effort involved in the achievement.
CORTIS, known as a 'Young Creator Crew' that creates its own music, choreography, and visuals, elaborated on their creative processes. Seonghyun mentioned that he often saves melody and lyrics into voice memos and frequently uses Apple’s music production software. Regarding their upcoming mini-album 'GREENGREEN' set to release on May 4th, James remarked, “This album represents a bolder, rawer expression.” Juhun shared a behind-the-scenes story about the track 'YOUNGCREATORCREW,' emphasizing the connection with their fans.
During the event, CORTIS delivered an electrifying performance, featuring their debut song ‘What You Want,’ ‘GO!,’ and ‘YOUNGCREATORCREW.’ Fan enthusiasm turned the venue into a concert hall. Since their debut, CORTIS has maintained a partnership with Apple, previously unveiling an 8K performance video for ‘GO!’ in January, which gained widespread acclaim.
CORTIS's performance at the Apple event transcended mere musical achievement, showcasing a creative approach that reflects contemporary spirit. Their ability to blend music and technology occupies a crucial place in modern pop culture, and their invitation to Apple’s anniversary highlights their influence. The ongoing effort to sustain this creativity in their future musical journey is likely to gain more attention.
The upcoming mini-album 'GREENGREEN,' set to release in May, promises to delight fans with its musical evolution. In particular, the integration of a more definitive identity in their ballads with experimental styles indicates a new musical direction, rooted in the communication with their fans. This could significantly strengthen the support from their fandom, which has been instrumental in their creative process.
As artists, CORTIS is set to solidify their position in the global market through collaborations with Apple. The harmonious integration of Apple’s bold creative spirit and CORTIS's expressive style suggests numerous opportunities for them to share their music and messages worldwide. As they move forward, their ultimate goal appears to be genuine artistic communication rather than mere commercial success.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Apple
