The video was released on March 14 and had over 1.03 million views by March 18.
On March 19, ITZY will perform a special stage on Mnet's 'M Countdown'.
ITZY has once again claimed the top spot on the YouTube charts with their dance practice video for 'THAT'S A NO NO'. The video was released on the group's official YouTube channel on March 14 and surpassed 1.03 million views by the morning of March 18, securing first place on the daily YouTube domestic music video chart as of March 15. Following the full cam performance video from their world tour 'Tunnel Vision' on February 23, which also reached the top of the chart on March 8, the new content reaffirms the ongoing interest in 'THAT'S A NO NO'. In response to the enthusiastic support, JYP Entertainment released a close-up version of the dance practice video on March 17.
Additionally, the official short-form videos related to 'THAT'S A NO NO' uploaded on ITZY's social media platforms have collectively garnered over 85.3 million views as of March 17. The song also demonstrated remarkable momentum on the Melon daily chart, climbing from 961st to 157th place between March 2 and 16, a jump of 804 spots.
On March 19, ITZY will perform a special stage for 'THAT'S A NO NO', affectionately dubbed 'Dae Choo No No', on Mnet's 'M Countdown'. This track, from their 2020 mini-album 'IT'z ME', is expected to showcase their prowess as 'performance queens' once again. ITZY is set to debut their youngest member Yuna's first solo album 'Ice Cream' on March 23, further expanding their artistic repertoire. Starting in April, they will embark on a new world tour, visiting cities across Asia, including Melbourne.
The track 'THAT'S A NO NO' showcases ITZY's exceptional dance skills, which are central to their artistic identity. The song’s energetic rhythm paired with intricate choreography leaves a strong impression, effectively sparking renewed interest among fans through accompanying content like dance practice videos. This aligns with the group's overarching musical direction, characterized by powerful beats and engaging melodies.
ITZY holds a unique position in the K-POP industry, one that prioritizes dance and performance. Their stages consistently captivate audiences with not only impressive performances but also compelling visuals, which are vividly displayed in 'THAT'S A NO NO'. Furthermore, ITZY's commitment to engaging with their fanbase serves as a key component in solidifying their popularity and relevance.
The sustained success of 'THAT'S A NO NO' can be seen as a significant indicator of both ITZY's robust fandom and the effectiveness of their music and performance. In an era where how an artist’s abilities resonate with the public is crucial, ITZY continuously reveals their charm, gaining favorable responses on music charts as a result.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: TVDaily
