She has also excelled in international charts, successfully gaining a global fanbase.
EXO's Lay's involvement as a producer has enhanced the album's quality.
[TV Daily Kim Jin-seok Reporter] 'High-end rookie' NouerA is making impressive strides post-comeback.
The artist released her third mini-album 'POP IT LIKE' on the 9th, garnering a significant response from fans with her diverse appearances in various content. She showcased her charm in web variety shows such as 'My Room's Temperature', 'Trap Dance', 'Tingle Story', and 'Dancing on a Rock'.
On MBC Radio's 'Idol Radio', NouerA demonstrated her unique chemistry with members through candid conversations, while showcasing a more refined performance on 'Studio Dance', where the related video has already topped 1.28 million views.
The international reactions are equally remarkable; the title track 'POP IT LIKE' hit number one on China's Douyin challenge chart and number two on the entertainment chart, signaling strong local support. NouerA also topped Mnet's weekly voting segment 'M Countdown PICK', further solidifying her popularity.
Additionally, the 'POP IT LIKE' challenge has attracted considerable attention. Collaborating with artists like Zhang Hao and group AlphaDrive's Arno and An Xin, she showcased her choreography, catching the audience's eye.
The album achieved a career-high with initial sales of 240,000 units according to Hanteo Chart. The music video is also rapidly rising in views, surpassing 10 million—marking a significant milestone as the first for her career.
'POP IT LIKE' represents a fresh release about nine months after her second mini-album 'N: Number of Cases' from last June, embodying youthful energy and artistic expression. The album is overseen by renowned global artist and producer EXO's Lay, and the choreography was created in collaboration with the well-known dance crew We Dem Boyz to enhance overall quality.
With impressive accomplishments under her belt through 'POP IT LIKE', NouerA is stepping into the global spotlight and is expected to continue her activities with diverse content.
NouerA's new mini-album 'POP IT LIKE' is regarded as a work that breaks the boundaries of existing K-pop while exploring new musical colors. The involvement of EXO's Lay as the producer generated significant anticipation among fans, and the modern, polished sound translates exceptionally well into live performances. This album plays a crucial role in establishing NouerA's unique musical identity.
Communication with fans is another standout aspect of NouerA's activities. By showcasing her diverse charms through various web variety shows and radio programs, she is enhancing her brand presence. Notably, the candid conversations and content that reveal her individuality contribute to solidifying her fanbase. As a result, NouerA is reaching out to a broader global audience.
The domestic and international chart performances are also noteworthy. The initial sales of 240,000 units illustrate NouerA's growth trajectory, and the music video hitting 10 million views is another indicator of her rising prominence. These achievements serve as vital stepping stones in solidifying NouerA's status as a global trendsetter.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: NouerA
