The overwhelming performance associated with this track has recently garnered significant attention on music shows.
ITZY is expected to continue their impactful activities in line with their title as 'Performance Queen'.
[TV Daily Choi Hana Reporter] The hottest topic in the K-pop scene right now is undoubtedly the resurgence of ITZY's 'THAT'S A NO NO.' This track, featured on their 2020 mini-album 'IT'z ME,' is making a remarkable comeback on charts six years later. The performance video unveiled at their third world tour 'TUNNEL VISION' in Seoul last February has gone viral through social media algorithms, leading to an unprecedented return to music shows. It's commonly thought that such resurgences are solely due to platforms like YouTube or TikTok algorithms; however, these algorithms are merely channels and don't guarantee chart ascension. The real magic behind ITZY's resurgence lies in the overwhelming performance skills of the members. On stage, they delivered intricate choreography against powerful beats while consistently showcasing flawless live vocals. Their ability to enjoy the stage, marked by relaxed expressions and their signature 'sporty energy,' left a lasting impression on the audience. This stage dominance isn't a mere stroke of luck; it has been cultivated over time. Since their debut, ITZY has captured attention through their dynamic performances in a period when a more delicate image was the norm. Subsequent hits like 'ICY' and 'WANNABE' solidified their success, underscoring their strong performing abilities. The iconic shoulder dance from 'WANNABE' is a testament to their exceptional physical control. ITZY's raw talent was further highlighted during the 'NOT SHY' era, where a live practice video stunned the public by demonstrating their rigorous training and vocal stability. Currently, in the K-pop landscape, finding a group that surpasses ITZY in performance quality is a challenging task, given the rise of visual and conceptual standards. ITZY has consistently proven their title as 'Performance Queens' through various activities, and it's their preparedness that has allowed for a resurgence of a six-year-old track. Ultimately, 'THAT'S A NO NO' on stage clearly showcases their accumulated skills and serves as a reminder that only the well-prepared can seize opportunities.
The resurgence of ITZY's 'THAT'S A NO NO' highlights the increasing significance of performance in contemporary K-pop. While social media algorithms can amplify a piece, the eventual emotional connection that the audience forms relies fundamentally on the artist's dedication and skill. In a fiercely competitive music scene, it's this resilience that ensures that certain artists stand the test of time. Additionally, a resurgence is not merely a transient miracle but a testament to years of effort and experience. The fact that 'THAT'S A NO NO' has garnered public affection across several years reflects the trust and growth of its fanbase built by previous works. Moreover, the capabilities displayed on stage resonate with a deep bond formed with their fans, emphasizing the authenticity that ITZY communicates effectively. Looking ahead, with the title of 'Performance Queen' under their belt, it seems certain that ITZY will continue to meet these high expectations.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: JYP Entertainment
