Applicants from 2006 to 2011 are welcome, with no gender restrictions.
Min Hee-jin demonstrates a strong commitment to idol production.
[TV Daily, Kim Jin-seok] Former Adore CEO Min Hee-jin is reinventing herself. On the 3rd, news broke that her newly established OK Records will hold a private audition on the 7th at a dance academy.
The audition invites applicants born between 2006 and 2011, with no restrictions on gender or nationality. This suggests that Min Hee-jin is eyeing the development of both girl and boy groups. OK Records, set up by Min Hee-jin in October, is expected to engage in various fields including artist management, event planning, and music production, with its office located in Sinsa-dong, Gangnam, Seoul.
Recently, Min Hee-jin confirmed her establishment of OK Records while announcing the termination of her contract with HYBE. She also expressed support for members Minji, Hani, and Daniel's return to Adore, sparking attention. She advocates that anyone can start fresh, igniting her commitment to idol production.
The audition organized by Min Hee-jin marks a bold step forward, showcasing new possibilities within the contemporary K-idol market. Her unique approach to scouting talent enables a diverse range of applicants, allowing her to consider multicultural group formations. This holds great significance as K-pop continues to expand globally.
Moreover, Min Hee-jin's past experiences will greatly influence her upcoming idol production initiatives. Drawing on her expertise from her time at Adore, she appears ready to create a robust system to equip the next generation of artists with the necessary competitive edge. This will reflect her deep understanding and accumulated know-how in the K-idol landscape.
Finally, communication with fans is likely to play a crucial role in her strategy. By openly sharing her ambitions, Min Hee-jin focuses on building an inclusive idol ecosystem. She is expected to maintain close relationships with fans, striving for the sustainable development of her artists.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: DB
