The title track '404 (New Era)' has topped the Melon chart and is enjoying long-term success.
They are set to perform 'Delulu' on music shows starting from the 5th.
[TV Daily Reporter Hwang Seoyeon] The rising 'Gen Z beauty' group KiiiKiii (Jiyu, Isol, Sui, Haum, Kiya) is maintaining their momentum. According to the Korean Corporate Reputation Research Institute on March 3, 2026, KiiiKiii has taken the first place in the brand reputation of rookie idol groups. Positive keywords such as 'recording, hot, rising' have been highlighted around the KiiiKiii brand, with tracks like '404 (New Era)', 'Delulu', and 'Underdogs' gaining significant attention. KiiiKiii released their mini-album 'Delulu Pack' on January 26, with the title track '404 (New Era)' captivating listeners with its catchy sound and witty lyrics. The song topped the Melon Top 100 just 16 days after its release, and maintained its number one spot for two consecutive weeks. Additionally, '404 (New Era)' has been consistently high on major domestic music platforms. Notably, on Circle Chart, it dominated the 'Digital Chart' and 'Streaming Chart' from Week 7 to Week 8, achieving long-term popularity. KiiiKiii has showcased their impressive stage presence by winning three awards on music shows with '404 (New Era)'. Even after their promotional activities ended, they continued to hold the top spot in rookie idol brand reputation, indicating growing interest in other tracks like 'Delulu' and 'Underdogs'. KiiiKiii is set to perform 'Delulu' on various music shows starting with Mnet's 'M Countdown' on the 5th. This performance is meant to show appreciation to their fans and offer more opportunities for listeners to enjoy KiiiKiii's music. The track film released before the album's launch displayed delicate vocals and an expanded musical spectrum, raising anticipation for the 'Delulu' stage.
The success of KiiiKiii extends beyond mere luck; their unique musical identity and leadership play significant roles. '404 (New Era)' delivers a catchy melody coupled with a powerful message, resonating particularly well with younger generations. Such singles are instrumental in expanding their influence in popular culture, leading to positive impacts on album sales as well.
Moreover, KiiiKiii’s triumphed performances on music shows indicate not only their strong stage presence but also effective communication with their fanbase. This helps in enhancing loyalty among fans and attracts new audiences. Their upcoming participation in music shows with 'Delulu' seems to continue this positive momentum, offering heartfelt appreciation to their supporters while anticipating even greater love.
Finally, KiiiKiii’s live performances and musical versatility will be critical factors for their sustained success in the future. As rookies, they are not just focused on instant success but appear poised to offer unique experiences to fans through various musical endeavors.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Starship Entertainment
