Their music video 'little monster' depicts anxiety and depression as monsters.
The new song 'NOT CUTE ANYMORE' is quickly gaining popularity in multiple countries.
[TV Daily Reporter Kim Han-gil] The group ILLIT is drawing attention with their latest achievements. On the 26th, Belift Lab, a label under Hive Music Group, announced that their music video for 'little monster,' from the mini album 'bomb,' had won the Best of Moving Image & Sound Craft award at the 2025 ONE Asia Creative Awards. This prestigious ceremony is organized by The One Club for Creativity, an esteemed entity in the fields of marketing, advertising, and design. The award evaluates the excellence of works combining video and sound, based on criteria like creativity, technical quality, and message delivery.
The music video for 'little monster' has been praised for its unique reinterpretation of magical girl stories. It skillfully conveys the concept of turning anxieties and depression into monsters, and has previously won a silver award for Production Design at the CICLOPE Awards in Germany, as well as a bronze award for Film Craft at the ACC TOKYO CREATIVITY AWARDS in Japan. Additionally, their latest release, 'NOT CUTE ANYMORE,' has charted in the top ranks of YouTube trending in several countries, with the music video rapidly surpassing 10 million views.
The music video for ILLIT's 'little monster' transcends mere visual appeal, effectively conveying its musical message. By using the metaphor of monsters to represent anxiety and depression, the video successfully resonates emotionally with the audience. This approach not only enhances the emotional delivery of the song but also shares the artist's worldview, allowing for deeper communication with their fans.
This recognition illustrates ILLIT's solidifying presence in the global market, beyond domestic success. Winning an award at an international ceremony like the ONE Asia 2025 underscores their musical sensibilities and creative direction gaining worldwide attention. This opens up the possibility for their music to influence audiences with diverse cultural backgrounds in the future.
Moreover, their creative vision being acknowledged through various awards strengthens their connection with fans. With the release of their new song 'NOT CUTE ANYMORE' and their growing musical activity, ILLIT is demonstrating a remarkable presence even in the uncertain dynamics of the music industry.
This article is KOSTAR’s reinterpretation of a story originally reported by TVDaily.
Photo: Belift Lab
